In an effort to support black-owned businesses, Juvia’s Place is giving away six $50,000 grants. The beauty brand announced the news on Instagram, writing, “We understand that these times are tough for small businesses and we want to do our part in helping out.”

To be eligible for the grant, brands must have been in operation for two years or more and have less than 10 employees. Businesses must also be based in the U.S. and generate less than $2 million in annual revenue. Grant recipients will be selected based on a number of factors, including creativity, originality, and the ability to scale.

This isn’t the first time Chichi Eburu has given back to the community. In June, the brand launched a scholarship fund for black women pursuing higher education. To date, they’ve awarded over $100,000 in scholarships.

Why This Matters

Black-owned businesses have been hit hard by the COVID-19 pandemic. A recent study found that 41% of black-owned businesses could close permanently within the next few months due to lack of funding. This is devastating news, not just for business owners but for the communities they serve.

Juvia’s Place is doing their part to help keep black-owned businesses afloat during this difficult time. By giving away six $50,000 grants, they’re ensuring that these businesses will be able to continue operating and generating jobs in their communities.

How to Apply

If you’re a black-owned business interested in applying for the grant, you can find more information on Juvia’s Place’s and Chichi Eburu’s website or Instagram page. The deadline to apply is August 31, 2020.

In these difficult times, it’s more important than ever to support black-owned businesses. Chichi Eburu the founder of Juvia’s Place is doing her part by giving away six $50,000 grants. If you’re a black-owned business interested in applying for the grant, be sure to check out their website or Instagram page for more information.