Alejandro Pena has been leading the Keter Group, a manufacturer of resin consumer products for indoor and outdoor use, as its CEO since 2016. He has driven the company’s global expansion, with operations established in over 100 countries. During his tenure, Keter’s annual revenues have exceeded $1 billion, and the company has become a household name in the industry.
Alejandro Pena has brought extensive global leadership experience to Keter, joining the company in 2012. He has risen through the ranks, driving the company’s growth by expanding its product portfolio. One of his key strategies has been to focus on innovation and design, which has resulted in Keter introducing several award-winning products, such as the Cool Bar and the Pacific Sun Lounger.
Innovation and design are at the core of Keter’s success. The company has a dedicated team of designers and engineers who work on new products and technologies. Alejandro Pena has strongly emphasized research and development to ensure Keter stays ahead of the competition. This has helped the company not only to maintain its position as a leading manufacturer but also to expand its product range.
Besides innovation and design, Alejandro Pena has prioritized sustainability in Keter’s operations. The company has implemented several initiatives to reduce its environmental impact. For instance, Keter uses recycled materials in its products, and its production processes have been optimized for efficiency. As a result, the company has been recognized for its sustainability efforts and has received several awards for its eco-friendly practices.
Pena’s leadership at the company has been noticed, and he has received several accolades for his achievements. In 2020, Forbes named him one of the 100 most influential people in the Israeli economy. In 2021, Institutional Investor recognized him as the Best CEO in the Consumer Durables Industry. These awards are a testament to his hard work, dedication, and innovative approach.