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Alejandro Pena and His Efforts To Increase Keter's Publicity

Over the past three years, most major companies and organizations have been putting a lot of effort into environmental, social, and governance issues. This is because regulations, environmental concerns, and accepted social policies are now forcing firms to think about the long-term impacts of their decisions on society. With this in mind, it leaves little room for error. All organizations need to make considerable efforts and be able to see results from their efforts. This will help them make better future decisions and get people excited about their work.

In the case of Alejandro Pena, Keter Group CEO, environmental and social responsibility was not a luxury but an imperative that permeated every decision at the company. In one of his interviews, Alejandro Pena stated that since its inception, his company has always been committed to creating superior products, but this is not enough. The company must also be a role model for others and support the community in which it operates. His approach is to follow guidelines and also make them the foundation of the company’s business philosophy.

Alejandro Pena has announced that the company is expanding its services with a new global strategy and focus. Here is a rundown of what the company expects to accomplish with its new focus.


Keter is planning on making all of its activities transparent. Improved transparency will help generate trust among its consumers. The transparent action plan is essential because Keter plans to roll out new products and technologies in the coming years.


The Israeli-founded resin-based garden and home products manufacturer wants to encourage a more sustainable lifestyle. This is alongside its goal to still be able to make enough profit to sustain itself as a company.