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Miki Agrawal Discusses Authenticity in Business


Miki Agrawal is an award-winning entrepreneur, investor, and author who has amassed a wealth of knowledge in the business world. She has been featured on the cover of Inc. Magazine’s 30 Under 30 list as one of America’s most influential young entrepreneurs. In a recent interview, she shared her insights on authenticity in business and how it can help brands to stand out from their competition.


Authenticity in Business

During her presentation, Miki Agrawal emphasized the importance of being authentic when conducting business. She believes that for a company to truly succeed, it must be true to its values and mission. Miki used Tushy – her eco-friendly bidet attachment brand – as an example of how to stay authentic while growing a successful enterprise.

In the early stages of Tushy’s development, Miki Agrawal encountered several challenges when launching the company. She found that many customers were hesitant to switch from traditional toilet paper and weren’t interested in trying out a new type of hygiene product. To gain customer trust, Miki focused on being transparent about Tushy’s mission and processes.

Miki believes that businesses should strive for transparency and authenticity in their operations. This includes consistently communicating with customers and team members about any changes or updates that are taking place, as well as remaining consistent in one’s core values throughout the entire business process.

Brand Differentiation Through Authenticity

Miki Agrawal also discussed how authenticity can help brands to differentiate themselves from their competition. She believes that having an authentic brand image will enable a business to stand out from the crowd and attract more attention. Furthermore, she argues that being genuine will help customers to connect with the company on a deeper level, as they can relate to its values and mission.


Miki Agrawal has shared her insights on how businesses can use authenticity to stand out in the competitive marketplace. By focusing on transparency, having a clear mission statement, and connecting with customers through meaningful conversations, companies can build trust with their audience and differentiate themselves from their rivals.