The Keter Group is the world leader in home appliances and office furniture, with a presence in over 150 countries. The group is growing rapidly yet remains committed to sustainable development and social responsibility. Alejandro Pena, CEO of the Group, shares his thoughts on these topics with us today. “People want to make sure that their purchases are not only good for themselves but also for our planet and society’s most vulnerable groups,” says Mr Pena. According to Mr Pena, they believe in the power of sustainable models. They have been at the forefront of creating eco-friendly products and are committed to sustainability as well as their employees, clients and partners.

According to United Nations projections, if the world is to cope with the dramatic population growth, another 2.5 billion people will need to be accommodated within urban areas. This calls for more efficient and innovative solutions for urban living. Keter focuses on three keys: smaller homes, smart homes and eco-friendly products that consider our changing world. Keter has launched new solutions for achieving these solutions, and the company is doing more than other manufacturers to reach sustainable development goals. “Keter incorporates sustainability into its business model and integrates it into its products and services,” says Alejandro Pena. Keter has a dedicated R&D department that works on developing new eco-friendly solutions.

They are committed to sustainable growth, and their team is responsible for this. Their employees work from the very start of development in the design process. The company has a team of designers and engineers accountable for minimizing water use; ensuring optimum energy efficiency; minimizing waste; and even recycling their products into the company’s supply chain. They believe this is an investment in their future and a contribution to society’s needs. Alejandro Pena says they are dedicated to creating smart homes, efficient homes and sustainable products for our users worldwide.