EVO W12, a firm that specializes in management for gyms and other enterprises in the market, presented an exclusive webinar with Edgard Corona, the creator and current president of Smart Fit and Grupo Bio Ritmo. The meeting marked Edgard’s come-back to the public after more than a year of not giving interviews or making appearances at events. The webinar took place only a day after the announcement of the submission of a request for the opening of capital of Smart Fit to the Brazilian Securities Commission (CVM). Smart Fit, which is Latin America’s and the country’s largest gym chain, aimed to use an Initial Public Offering (IPO) to debut on the Stock Exchange.
Regarding the matter, Edgard Corona stated that he considered this approach incredibly advantageous for the market, as a method of increasing the exposure of the fitness industry in Latin America and Brazil. “That was a logical avenue for the IPO; it was already in our plans. We see it as an opportunity, even though we have been tremendously impacted by the epidemic,” Corona said. “By entering this Stock Exchange market, we feel we have made the fitness industry much better, more professional, and can attract even more investors,” he concluded.
The online meeting was conducted in a contemporary style so that gym managers could ask the entrepreneur questions. Edgard addressed hundreds of questions, providing his perspective on the present market situation, as well as advice on how to effectively run a gym and demonstrate that humility and teamwork are some of his success secrets.
Understandably, Edgard Corona was questioned extensively about activities during the pandemic, which caught everyone off guard, including his organization, which was rapidly expanding. According to the businessman, the chain drastically restricted its expansion due to the forced quarantine, but he remained confident that the market would return to full power after the pandemic had been addressed.